The morning smog has not burnt off yet, and as a result the city is cast in a rather grey color similar to a fall fog-laden morning on New England. As I sit in our apartment 26 stories up, I feel it is necessary to give a bit of a back story to the trip that has brought me to China. I have admittedly been a less-than-considerate friend in the last 6 months and owe it to the people I've been out of touch with to do a little fill-in session.
My post-collegiate life has been less than glorious thus far, and as a result I began looking for something to do that would get me settled up for a couple years. Working for the family business (while convenient) is not why I studied what I did in college. Then again, many will argue what I did study could not really take me anywhere but to a random office going over spreadsheets and research reports. Unfortunately, I am allergic to Excel and coffee mugs with witty sayings that adorn office cubicles.
Now with all this post collegiate doom and gloom two things happened that perked things up a bit: My father invested in a design suite that would allow him to create and manufacture custom jewelry in-house, and I am blessed with friends who have similarly restless souls. The jewelry design set me free to travel out to Illinois for training and provided me with a creative outlet to get back into art that I hadn't realized I missed quite so much. The other nice thing about working with jewelry is that it is shiny, and it holds my attention, because it is shiny, and sparkly. This world could be all fine and good but would leave me (again) short of my education or perhaps potential.
This is where China begins to become relevant.
Two friends from high school, Olivier and Alex, were similarly restless and getting tired of their fast-paced New York City jobs. China quite literally called them (in the form of a college-friend of Olivier's) and prodded them to see how receptive they might be to an adventure out there. This friend (Tom) has lived out there for three years and was looking into starting a business up after spending time working for the big corporate world of Sourcing. I was approached along with other members of our group and expressed interest. The original business iteration would have us trying our hand at a Car Wash, which is not quite the institution that it is in the US. I was approached because of my extensive experience in the automotive care industry, having spent two arduous summers washing and detailing only the finest autos that Lexus had to offer. Our interest carried us into the world of due diligence, a term I had never come across in my days. Our process kept on hitting walls in logistics, price, and ease of transition. The conclusion was then drawn that the only way to make any real steps forward was to get on the ground in China and see what there was to offer. This was in May/June of 2008.
Fast forward to August.
*Lengthy entry I know*
Shenzhen is a city located about 40 minutes outside of Hong Kong in the mainland of China. I could tell you more, but I'm sure the Wikipedia has something to offer. It is worth noting, however; that Shenzhen is a major manufacturing hub complete with special economic zone status and a rather large central business district. That basically translates into lots of people (roughly 15 million), with a large middle class who save some 20% of their annual earnings. Now, I make no mystery that I am in no way well-versed with anything regarding finance/accounting/money/business, but I do know that there is a lot of money being spent in this area. Our real goal was to try our hand at starting a business and maybe take home some of that 20%.
The trip reflected our desire to get into business, being less about leisure and packed with business meetings with various expatriates. Each of these individuals had moved out to China and were involved in nearly every facet of business, from wine bar start ups to factory owners. The time spent out there was exploratory and gave us a relatively clear picture of the opportunity to try our hand at business in what has been dubbed "The New Wild West".
After a busy week in Shenzhen and Hong Kong our minds were racing and our livers were not fond of us. The idea that stuck involved taking our educations, and in fact our alma maters, and using them to give Chinese high school students the advantages offered to us during the college application process. It would be impossible to copy-cat our pedigree, and would be something hard to replicate given then level of English we were capable of composing and teaching. While this may not sound humble, I must emphasize that Alex and Olivier mastered writing skills taught to us in high school and honed this skill in their respective colleges (Georgetown and UPenn). We saw first-hand how students in the US hand-fed application essays and walked through standardized tests by hired tutors. Why not offer this service to students in China?
The market seemed ripe for this sort of endeavor, and while thousands of US students travel abroad to "teach English and get away for a year or two", it was our goal to turn this into a viable, growable business model. I could go into more detail, but this entry is far too long and boring already, so I will simply say, 8 months later we arrived in Shenzhen, incorporated and ready to go.
Whether or not this endeavor is successful, it is sure to take us through a veritable roller-coaster of victories and defeats that will shape how we emerge from this unbelievable country.